As the player progresses through the game further they have the opportunity to move to new offices and hire staff. New consoles will also be released, and the player will be able to buy licenses for certain consoles, such as the GS, PlaySystem, mBox, Vena Oasis, TES, and grPad which parody real life consoles and devices with different names due to trademark regulations. When the first game engine is built, the player's game development skills improve. As new games are created, new options are unlocked.
The player starts out in a garage in the early 1980s during the golden age of arcade video games with no employees, limited money, and limited choices for the first game.